Interview
Naming is not for the faint-hearted
2026.09.22
"Naming is not for the faint-hearted," Johan Hesslefors, our strategy director, told Marketing Brew on the topic of EV naming trends, continuing: "A name is the beginning of a conversation you have with a product, or an experience, or a company. So it has a lot to carry."
Here is a good read by Jordyn Grzelewski about brand strategy and EV naming trends in the Marketing Brew: https://www.marketingbrew.com/stories/electric-vehicle-naming-trends
