Revolutionizing the sound experience

Long gone are the days of "one-size-fits-all" audio. SoundID by Sonarworks introduces a new era of personalized sound, leveraging technology once reserved for icons like Lady Gaga and Coldplay. It's not just for professionals; it's for everyone seeking a tailored audio experience. With a simple setup, users craft a unique sound profile based on their preferences and anatomy, ensuring optimal listening across devices.

Entrusted with branding this innovation, Kurppa Hosk developed a visual identity that vibrates with individuality, grounded in a generative pattern concept that reflects each user's unique SoundID. The result is a brand that marries technical precision with personal flair. The app and brand launched at CES 2019, and SoundID met its goal of attracting licensing partners by early 2020, redefining how we engage with sound —personally, intimately, uniquely.

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