Press
2025.05.20
In an increasingly complex business landscape, the companies that win are those who manage to connect every brand touchpoint – digital and physical – into one coherent experience. That’s why we are proud to announce that Goods, the award-winning packaging and physical experience design agency, is becoming part of Kurppa Hosk.
For over five years, Goods has helped some of the world’s most ambitious brands like Sonos, Oura, Meta, Tekla, and Toteme turn physical design into strategic brand assets. Their expertise spans industrial design, sustainable packaging, and physical brand experiences – a perfect match for Kurppa Hosk's mission to make brands accelerate meaningful change, as we can now deliver holistic brand building for global clients. Goods joined the Eidra collective in 2022, and with this step, deepens their original intent to build the brands the world needs.
With this merger, Kurppa Hosk now brings together 200+ brand experts across Stockholm, Oslo, New York, and Chicago – expanding our Nordic footprint and strengthening our global capacity across disciplines such as brand strategy, motion/3D, type design, digital platforms, and now: packaging and environmental design.
The new Kurppa Hosk Oslo leadership team. Back: COO Astri Natvik, Creative Director Sandro Kvernmo, Commercial Director Therese Jacobsen. Front: Managing Director Sanda Zahirovic, Creative Director Lars Håvard Dahlstrøm.
“We believe in the power of a unified, global design environment. Goods brings deep expertise in industrial and graphic design, which adds another strategic layer to our offer. Clients like Estée Lauder and SAS are already seeing the value of our multidisciplinary approach to brand experience.”
— Sanda Zahirovic, Managing Director, Kurppa Hosk Oslo
For global brands aiming high – the demand for strategic consistency is growing. From the first click to the unboxing moment, every brand interaction must feel connected. With Goods onboard, we are uniquely equipped to help clients solve complex challenges faster and more holistically.
Måns Jacobsson Hosk, Co-CEO Eidra & Co-Founder Kurppa Hosk
A company and product’s packaging is a distillation of their brand. From physical UX to tactility and product onboarding. But in a time of increasing scrutiny on sustainability and transparency, it can be one of the most strategic. Goods’ perspective is rooted in circular design and material innovation, now strengthened by access to Eidra’s sustainability specialists and Kurppa Hosk’s global brand teams.
“At Goods, we’ve always been driven by how physical design can express identity, inspire better choices, and tell the brand’s story in novel ways. By joining Kurppa Hosk, we gain access to a broader creative and strategic environment, allowing us to integrate packaging with brand and business strategy in completely new ways.”
— Sandro Kvernmo, Founder of Goods and incoming Creative Director, Kurppa Hosk
Visit KH Packaging's website or Instagram.
