Boundary Layer Technologies
Devising a category-defining brand
What will the future of water transportation look like? With their electric hydroplanes and hydrofoils, Boundary Layer Technologies are pioneers in how we move on water. But for a pre-seed start-up defining an entirely new category gaining investor trust, credibility and confidence was a must.
Kurppa Hosk helped Boundary Layer Technologies build a compelling brand to bring their vision of sustainable, high-speed, sea-based freight to life. An identity that captured first the imaginations then the serious interest of the all-important investors and resulted not only in the successful launch of their first vehicle, but their pivot into disrupting the jetski market with a high-performance foiling personal watercraft.
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