TV4 Play

Future-proofing entertainment

It’s only thirty years since Sweden’s TV4 launched. And yet the way we watch TV couldn’t have changed more in that time. Once content to passively enjoy entertainment decided by schedules, we audiences now actively curate our own unique streaming experiences.

To support the brand’s transition from linear channel to Video On Demand destination, we helped TV4 Play step confidently into the future with a joined-up brand experience across every interaction. Deftly balancing the brand’s heritage and familiarity with evolving audience expectations, we created a new identity and communication concept to bring Sweden together around the breadth of entertainment we love.

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