Design to unite Nike

Few tools are more powerful than a design system. UX patterns, interface components, workflow code, user journey maps and brand guidelines help brands formalise and share their institutional knowledge. Driving essential consistency, clarity and cohesion. Recognising both this power and their own need for unity, Nike tasked Kurppa Hosk with establishing a foundational digital design language and a core code-base to embody the very essence of the brand.

In close collaboration with Nike’s in-house teams, we conceived what would become the Nike Podium Design System. A system not only to consolidate design elements and streamline decision making, but to instil Nike’s foundational values and principles into the brand’s digital identity. Ensuring each experience resonates with unmistakable Nike spirit and tonality, and reinforcing Nike’s innovator legacy.