Unlocking a universe of inspiration
It’s hard to imagine Pinterest as anything other than it is today. And yet it started life as a functional, practical bookmarking tool. It was only when users began pinning ideas rather than information that it exploded as the global source of inspiration. And that called for a redefined brand story and identity.
Working closely with Pinterest’s in-house brand team, Kurppa Hosk transformed the Pinterest narrative to be rooted in the brand’s ‘Unlocking Creativity’ vision. A refreshed brand identity, including a new graphic interpretation of the pin, was evolved to inspire a universal creativity transcending gender and topic. Rich in dynamic typography, iconography and illustration the refreshed brand embraces Pinterest’s inclusive and creative universe, where everyone belongs.
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