Seeing security differently

The Securitas brand had barely changed since 1972. But the company has. Once synonymous with manpower, Securitas is today the global leader in intelligent protective services. One with a bold, human and progressive approach to security.

We helped Securitas use brand to support and drive their continuing transformation. We revitalised and digitally optimised the iconic red dot to work seamlessly across Securitas’ multiple touchpoints. And to communicate their deeply human approach to security we devised the brand idea ‘See A Different World’ to dramatize the unique Securitas perspective. The one you only develop after decades of experience and a truly progressive mindset.

“This is a milestone for our company and our industry. We reflected on our strategy, our world and what clients expect from us today and saw a real opportunity to stand out from our peers. This revitalized brand expresses our confidence in the future while remaining true to our heritage, and will make our position as leaders clearer than ever.”

Mauro Silva, VP Brand and Strategic Marketing, Securitas

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