Spread The Sign

Unity through language

How do you unite the world’s 70 million hearing impaired people without a universal sign language? We helped Spread the Sign begin to break the barriers to global communication with a brand identity and digital design for their pioneering free sign language sharing platform.

Like sign language itself, the identity was devised around the hand with a visual expression to challenge stereotypes associated with hearing impairment. The bespoke typography for Spread The Sign received a special merit from the Tokyo Type Directors Club in 2014.

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