Demystifying the decentralised

Few technologies have the power to alienate people like blockchain. So when blockchain network Stellar was set to transform into a decentralised, public blockchain designed to work in the real world we helped them put accessibility, inclusivity and openness at the heart of their brand strategy.

A new strategic platform balanced Stellar’s familiarity within the existing community with the brand’s ambition for blockchain currency to be as accessible as the dollar or euro. Working seamlessly across all of Stellar’s platforms and offline touchpoints, a playful new identity, tonality and narrative was created, driving the brand’s transition to a blockchain with real world relevance.

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