Källa
Changing the holistic health conversation
Chatting about gut health isn’t most people’s go-to conversation starter. But probiotic brand KÄLLA wanted to shift the topic from taboo to natural talking point – and we were happy to help.
Kurppa Hosk created an aesthetically elegant identity, emotive name and sustainable packaging to begin transitioning gut health connotations from unpleasant to beautiful. And crucially for the brand’s premium-priced subscription-based business model, we helped KÄLLA find the easily shareable narrative to influencer take-up.
Sparking and encouraging open conversation about gut health didn’t only launch one of Scandinavia’s fastest growing brands, but an entire holistic healthcare movement.
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