Oscar Jacobson

Evolving elegance

Deftly blending classic style with contemporary thinking, Oscar Jacobson has been at the forefront of heritage tailoring since 1903. And while the stylish elegance of its logotype has long been admired, its classic design hinted at a somewhat outdated brand; a perception which couldn’t be further from the truth. By imagining an updated identity, we helped Oscar Jacobson discover an evolved expression that was at once contemporary and consistent with their long-established core brand values.

A refined logotype and new typeface strikes balance between a classic and modern aesthetic, celebrating the fusion of geometric precision with refined elegance. This updated interpretation serves as a contemporary evolution of the previous mark. The same typeface now takes center stage in the newly refreshed toolkit where this approach also extends to the underlying DNA of the symbol.

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