From sports device to lifestyle brand

PowerDot was the world’s first app-based muscle stimulation device, with impressive traction in the sports medicine industry. But to achieve its scaling ambitions the brand needed to resonate with a much bigger audience. And that meant shifting positioning from medical device to more widely accessible lifestyle brand.

Mindful of scepticism around muscle stimulation and concerns over excessive appearances, Kurppa Hosk helped PowerDot establish itself as the muscle recovery brand for all. A new inclusive tagline ‘Recovery for Every Body’ connected the brand with entirely new audiences, supported by a diversity of ambassadors sharing their PowerDot experiences on social media.

Photography: Adam Moran
Film: Joe Carlino

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