From same-same to deliciously different

Tugg is a Swedish burger chain with an insatiable craving for different. They had two choices; follow the American retro standard and drown in a sea of sameness – or go their own way. That choice brought them to us.

Their new Red Dot-winning brand identity is defiantly alive with global character. Unconventionally playful. Every part of the TUGG experience, from 3D design, their digital presence, tonality and communication brings an animated attitude that couldn’t be further from the burger chain giants.

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