The making of a challenger

IoT fanatics Wirepas had built the impossible: massive-scale mesh connectivity. Beating cellular networks hands down on performance, reliability, adaptability and crucially cost, Wirepas was doing what cellular had promised but failed to deliver. And they were very ready to tell the world. In a very Wirepas way.

Kurppa Hosk developed a brand strategy to set Wirepas as the undeniable challenger to cellular. Devised to resonate way beyond the traditional cellular audience, the subsequent visual and verbal identity made this intensely complex technical offering hugely accessible. The result? A brand alive with rebellious character, Finnish roots and massive ambition.

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