Securitas’ new identity, reviewed by Brand New


Securitas, a global leader in intelligent protective services, enlisted Kurppa Hosk to craft a brand identity and communication platform mirroring the company's dedication to human-centric, progressive, and innovative security solutions.

The collaboration marked the first significant , featuring a modernized logo—a notable evolution from its unchanged design since 1972.

As the new brand is now launched our work is being reviewed by the folks over at Brand New.

"What’s Dot to Like?", read the full review here.

About Securitas

Securitas serves a wide range of customers in a variety of industries and customer segments. Their protective services, developed together with their customers, are designed to incorporate a high degree of technology content. While manned guarding still represents the cornerstone of Securitas, they continuously work to develop their offering.