LlamaCon × Meta
Unveiling Llama on the center stage.
As a global creative partner to Meta, Eidra helped bring Llama, its open-source large language model (LLM), to its first major stage via LlamaCon 2025, the inaugural keynote event that introduced Llama to the world.
Designing for LlamaCon meant working closely with Meta to give concrete form to something inherently intangible: an evolving, invisible intelligence powering a rapidly expanding range of AI tools and experiences. The challenge was to make this complexity feel accessible and inspiring, grounding advanced technology in a presence that could speak to an unusually wide set of audiences, from developers and entrepreneurs to policymakers and global institutions. At the same time, it had to be unmistakably Meta.
From digital environments to live activations, we developed a scalable visual language for LlamaCon that conveyed clarity, confidence and Meta's distinctive personality. The event, experienced live by 30,000 people while generating 19 million impressions, established a foundation for how future conferences and activations can unfold across platforms, contexts, and conversations, setting the tone for one of Meta's most ambitious initiatives.
Designing for an audience of developers—where technical nuance and clarity matter most—was no small challenge. They brought LlamaCon to life.”
Jonathan Lee, Creative Director at Meta
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