Scania
Strengthening a premium position in a radically changing landscape Scania has long been the undisputed premium player in its industry – the very definition of high-quality heavy-duty vehicles. For more than a hundred years, no competitor has matched their ingenious engineering, their meticulously crafted V8 engines, or the pride and trust their vehicles inspire in customers worldwide. Now, the transport landscape is undergoing a profound transformation. The entire industry is being driven toward more sustainable fuel solutions – with severe penalties for those who fail to adapt in time. This shift is reshaping everything: the vehicles themselves, the needs and expectations of customers, the tools and digital services required, and the competitive arena. Both established and emerging players must redefine their roles in this new reality.
The challenge – and the opportunity – is clear:
How can Scania draw strength from the very qualities that have made them
successful for generations, and use this transformation as a springboard
for an even stronger premium position in the years ahead? And how can the brand itself become a catalyst for accelerating that change?
These are questions at the heart of Kurppa Hosk’s and Eidra’s collaboration with Scania – a close, global partnership running continuously since 2019.
Scania Highlights
