Digital has become a central dimension of Scania’s brand experience, shaping how customers and other stakeholders interact with the company. To ensure the digital experience is as premium and consistent as its physical presence, Scania partnered with Kurppa Hosk to design a unified digital ecosystem and strengthen its design culture from the inside out.
 Scania’s ecosystem is expanding, and digital services are playing an increasingly central role – from the experience inside the vehicle, to fleet and driver tools, charging solutions and beyond. To ensure these digital touchpoints are as premium as the vehicles have always been Scania needed a new digital design system that could guide every channel – making them consistent and efficient to develop and maintain.
 Together with Kurppa Hosk, Scania translated its renowned modular philosophy from truck production into the digital realm. Just as Scania builds vehicles from modular components that can be paired into different applications and tailored to diverse customer needs, the digital design system follows the same principle. Named Tegel (Swedish for “brick”), it reflects this modularity at its core, while also nodding to the brick-built architecture of Scania’s headquarters. Like physical bricks, Tegel provides a modular, robust and flexible foundation for the digital ecosystem, enabling adaptability, scalability and consistency across products and services.